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Scenario · Customer service

Customers remember a long wait for an answer.

The complaints agent: answers within hours

The agent reads every complaint from email and forms, gathers evidence from the ERP and TMS, and settles simple cases by your rules. Hard ones reach a human, with a ready recommendation.

3.2 daysis the average wait for a first substantive complaint response at this example company. Competitors answer in hours.

Executive summary

Challenge

2,400 complaints a month in inboxes; each needs data from 3 systems.

What changes

The agent classifies, gathers evidence and settles simple cases by rule.

Business value

First response in hours; the team handles contested cases.

Systems & scope

The ERP, the TMS, the complaints inbox, Teams; UiPath agent + robots.

Illustrative scenario

A B2B distributor, 2,400 complaints a month

Missing items, transport damage, wrong prices, returns. 65% of cases (1,560 a month) are simple, decidable from the price list, the delivery note and a photo.

Yet every case waits for a person to open three systems and stitch the order history together. The first answer takes 3.2 days on average, and meanwhile the customer may be talking to competitors.

The current reality

  1. HumanThe customer emails; the case lands in a shared inbox
  2. WaitingWaits to be assigned: a day, sometimes two
  3. HumanAn agent collects data from the ERP, TMS and email threads
  4. HumanAsks the warehouse and the carrier what happened
  5. Error riskOutcomes differ from one employee to the next
  6. WaitingThe customer hears back after 3 days, and remembers it
HumanWaitingError risk

The hidden cost of the current process

In this scenario, a customer waits 3 days on average for a first answer.

  • 468 hours a month of team time on cases a rule could settle.
  • Inconsistent outcomes teach customers that appealing pays, so case volume grows.
  • Reorders lost to a bad experience never show up in any report.

The cost of doing nothing

A year of handling simple cases by hand≈ 140 400 €
3 years: the same inbox≈ 421 200 €
Losing 2% of customers to bad experiencesnot priced in this model

You pay for the automation once; the manual process costs you again every month.

The process after automation

  1. AutomationThe agent reads and classifies the case within a minute
  2. AutomationGathers evidence: order, delivery, photos, client history
  3. AutomationSettles simple cases by your rules: credit, return or a reasoned refusal
  4. HumanContested or high-value cases: a human with a ready recommendation
  5. AutomationThe customer hears back in hours; the status stays visible
HumanAutomation

What the automation handles

  • Classifying and evidencing every case
  • Settling simple cases by rules and thresholds
  • Credits and returns executed in the ERP by robots

When a human decides

  • Contested, unusual and above-threshold cases
  • Strategic clients: the account owner always decides
  • Changes to the complaints policy

Before

First substantive response~3.2 days
Manual work / month~468 h
Consistency of outcomesdepends on the person
Status visibility for the customernone

After

First substantive response~4 hours
Manual work / monthcontested cases only
Consistency of outcomesone rulebook
Status visibility for the customerlive

Value model: example assumptions

Illustrative model
1,560 simple cases × 18 min= 468 h / month
468 h × €25 fully loaded hourly cost= €11,700 / month
12 months× 12
Annual capacity released≈ 140 400 €

Business benefits

  • An answer within hours helps keep the customer after a bad experience
  • One rulebook for everyone: fewer appeals and escalations
  • The complaints team focuses on contested cases
  • Complaint data shows what to fix at the source: product, carrier, warehouse

Board-level KPIs affected

time to resolution · customer retention · cost per case · repeat complaint rate

What management gains

  • A causes dashboard: what drives complaints and what it costs
  • Measured response SLAs
  • Early signals of batch, product or carrier problems

Estimate it for your organisation

hours released per month
annual capacity released

An illustrative estimate based on your inputs. It models released capacity and is not a savings promise.

Systems in this scenario

Inputs

  • Complaints inbox / form
  • ERP (orders, invoices)
  • TMS / delivery documents

Mientha agentic layer

  • UiPath Agent Builder
  • UiPath robots
  • Maestro™ · Action Center

Core systems

  • ERP (credit notes, returns)
  • CRM
  • Teams (decisions and escalations)

Human approval: Teams / Action Center

What we deliver

  • A 2-3 month complaints analysis: categories, values, times
  • The complaints policy translated into rules and thresholds
  • An agent + robots executing credits and returns in the ERP
  • A contested-case route with a recommendation for the human
  • A pilot on the 2 most frequent categories
  • A monthly root-cause report

What we need to start

  • A 2-3 month complaints export
  • The current complaints policy and value thresholds
  • Test access to the ERP and the complaints inbox
  • A process owner on the customer-service side

Implementation roadmap

Discovery

We map the process, data and exceptions with process owners.

Design

Target flow, business rules, approval thresholds.

Build

Agents, robots and integrations in your environment.

Validate

Tests on real cases, exception handling.

Go-live

Controlled rollout with human oversight.

Optimise

Monitoring, reporting and continuous improvement.

Duration depends on the number of systems and rules; a single process usually takes a few weeks.

Risk and controls

Autonomy under control

  • Automatic settlements only up to the value threshold you set
  • Strategic clients always handled by a human
  • Every settlement reasoned and fully traceable
  • A kill switch: back to the inbox in a minute

Why now

  • Every month is ~€11,700 of work on rule-decidable cases
  • B2B customers bring B2C habits: they count response time in hours
  • Complaint data shows operational problems, yet today it is rarely analysed

Why this matters to:

Sales director

Fewer customers lost after a complaint.

COO

Root causes surface monthly: batch, carrier, warehouse.

CFO

Credits and returns under threshold control: discretion ends.

Questions we usually hear

“Our customers want to talk to a person.”

In contested cases a person still talks to them. A customer with a missing pallet usually wants a quick credit, which the agent can prepare the same day.

“The machine will approve everything.”

The agent applies your rules, the same ones your people apply today, and does so consistently. It refuses by the same rules and always gives reasons.

“Our complaints need photos and inspection.”

The agent accepts photos and checks them against delivery records. Physical inspection stays with people, but it applies to a minority of cases.

When this may not be the right solution

  • A few dozen complaints a month: a tidy inbox and templates will do
  • No written complaints policy: rules first, agent second
  • Every case needs physical inspection: automation would cover only the workflow

A question for your next board meeting

How many customers placed their last order right after a complaint last year, and who counted?

What does a customer cost you when they reorder somewhere else after a complaint?

Send one real (anonymised) complaint: we will show how the agent would run it.

Send us a sample complaint

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